Private Label

The custom private label professionals for branded hair colour

Over 40 years as industry specialists has seen us become world leaders in hair colour formulation, fulfilment and distribution. Our process is perfected for and trusted by some of the world’s most-loved global beauty brands.

Manufacture. Fill.
Competitively priced
hair colour.

Your brand deserves the best.

Choose from exclusive vegan, cruelty-free hair colour in all shades of the rainbow, plus a range of end-to-end services. We can consult, manufacture, label, package and ship or we can simply provide you with product drums and your team can take it from there with zero fuss.

Benefit from the power of a large commercial organisation that wholeheartedly lives and breathes an artisan approach. With methods grounded in tradition and large-scale production driven by modern technology, a partnership with La Riche brings a fine balance of craft and capability.

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Semi-permanent shades
made for you

The full spectrum of La Riche shades tailored to your brand. Rich, vibrant and unmistakably bright. A colour that’s yours to own. A product you can be proud of. Expertly mixed by our in-house colour professionals – driving innovation in the hair industry since 1981.

Semi permanent shades made for you
Wide range of options

Wide range of options

It’s the finishes and all-important touches that give your brand and product the credibility you’re looking for. We source high-quality materials to keep hair colour protected and looking store-worthy. We can advise on the best solution to suit your brand.

Our solutions

End to end production

End-to-end production

With our turnkey solution, your brand can take its pick from exclusive colour blends, benefitting from our extensive R&D to find exactly what you need. We can advise on and provide the packaging you need. Simply supply the artwork and we'll do the rest. From formulation to distribution directly to you – we’ve got all your private label services covered.

  • Colour formulation
  • Colour production
  • Factory fulfilment into containers
  • Packaging research, development and selection
  • Distribution to your location
  • Documentation and regulatory information
  • Low MOQs
Product only

Product only (self-fulfil)

Select the colour you want and we’ll provide you with filled product drums to process and pack in your own facilities. You’ll also get all labelling and regulatory information so you can start selling straight away.

  • Colour formulation
  • Colour production
  • Distribution to your location
  • Documentation and regulatory information
  • Low MOQs
Exclusive shades

Exclusive shades

We do provide truly custom and exclusive shades upon request, but this is dependent on volumes of product required. Please get in touch to discuss your needs with us.

Our process

Crafting your custom colours requires a process built around you, executed by professionals. Over the past four decades we have perfected every step to guarantee quality, vibrant results every time.

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Whether this is your first or 30th product line, we’ll help and advise you on as many elements of your hair colour purchasing as you require. Our in-depth workshops will help us set out a full strategy and production plan.

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R&D and formulation

Once you know what colours you want, we’ll set about getting them pigment-perfect using our tried-and-tested methods. Choose from existing palettes or make a shade your own – from depth and brilliance through to packaging, we’ll do all the heavy research so you don’t have to.

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We fulfil your quantity request at-scale while always retaining our artisan approach. We then get everything potted up in your chosen branded packaging ready to make its way to you. From 100l drums to daily outputs of 5 tons, we’ve got all bases covered.

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Once your order is safely packed, we get it on the road, ship or plane to you. Wherever you are in the world, we can deliver.

Featured insights
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Your colour. Your way.

This isn’t just any private label service. This is the chance to own your own colour without the cost of private labelling research and development services. From microbial and stability testing through to enhancing or changing an existing range, our expert colour crafters put in all the detailed groundwork so you can be confident in what we create together. Your product to own, ours to produce – it’s the perfect partnership.

Your colour your way