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About us

Meet La Riche:
Experts in hair colour

Over 40 years in the making and a lifetime to go – we live and breathe cruelty-free vegan hair colour and are thrilled to share our products with national and global brands like yours.

We work exclusively and confidentially for some of the world’s most-loved beauty businesses.

La Riche delivers world-class hair colour that has stood the test of time since 1981.

We formulate with exact science, produce new colours with absolute precision and love every second of what we do. Our partnerships are far beyond transactional – we work with businesses that share our passion and drive to innovate. It’s more than hair for your customers and it’s also so much more for us. We don’t just create products, we help people become the version of themselves they’ve always dreamed of. We bring traditional mixing methods and artisanal attention to detail to the world of large-scale commercial production.

Know how
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With master mixologists, production professionals and fierce fashionistas on our team, there’s no end to what we can achieve together. You’re in safe, knowledgeable hands with La Riche.

Pigment perfection
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Formulation is an exact science, but to us, it’s also an art. While we never fully reveal our super secret methods, we can guarantee a colour match that’s beautifully crafted to your brief.

Extensive experience
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Extensive experience

Over four decades of bringing standout colours to every corner of the globe. We’ve used this time to perfect our formulas, enhance our capabilities and become the go-to supplier for must-have shades.

Our products

Enough about us, our product is where our heart and soul lies. We’re proud to share the exclusive and eclectic colour collection we’ve built, and always welcome opportunities to create new blends and combinations for brands like yours.

Our products
Choose a partner that cares

Choose a partner that cares

We believe in doing better in all aspects of our fulfilment and are working towards becoming a more socially and environmentally conscious business every day. We’ve still got a long way to go, but are proud of how far we’ve come.

Learn more about the things we care about…

Featured insights
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That’s us.
Now let’s get to know you…

We’d love to share the way we work and exactly what we can deliver for you. Know that when you work with us, you benefit from 100% confidentiality and discretion.

Thats us now let get to know you option3