La Riche Ltd have been established since 1981 - the year we launched the first ever Directions hair colour tubs from a very humble work room in the UK. At the height of the fashion explosion these unique tubs of colour rocketed and have been supporting fashion trends and styles worldwide ever since, even landing themselves on a few celebrity heads on the way.

With no ammonia, peroxide or PPD and a strict in house 'no animal testing' policy - Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it's also the safer way to colour.   

To sit alongside Directions we also have a whole range of complimenting products including shampoo's, conditioner, colour and lightening kits and even a very successful tattoo aftercare balm. 

La Riche Ltd also have facilities to contract fill. Operating mainly, although not exclusively, in the hair care and colour areas. We can offer services in basic contract filling - to full product and packaging, design and supply.

If you have any questions regarding a certain request you may have then please send us an email: info@lariche.co.uk